Gold as a category finds the most trust as an investment option in Tier-1 cities as there is a huge stratum of population that purchases gold to secure their future, according to India’s Investment Behaviour Report by Leading consumer data Intelligence company, Axis My India.
The study reveals where India stands on investment matters and provides a critical overview of their financial awareness, key barriers and drivers for making investment decisions.
Here are some of the key findings:
- 65% of India do investments in some form
- 31% believe that the primary driver of investment is securing child’s future
- Child’s security is more important for female investors (36%) compared to male investors(25%)
- For 49% the key consideration while choosing an investment instrument is Safety
- 65% of people invest in some form, which means a sizable 35% don’t do any form of investment
- 74% of the people living in metros invest, compared to 66% in Tier-I towns & 51% in Tier-II towns
- Tendency to invest increases as you grow older, 67% of 25-34 invest as compared
- to 76% in the age group of 35-44 years
- Gold is the most preferred form of investment for 53%, followed by Mutual Fund
- 36% people think that Gold is also a form investment apart from being a jewellery
- 76% mentioned that they buy Gold only from trusted brands
- 35% people are aware of Digital Gold as an instrument of investment
- 54% think that if there is a Govt. of India backed company which makes investing easier in Digital Gold, they will try investing in Digital Gold
