CEAT Tyres, India’s leading tyre manufacturer, is opening only women operated CEAT Shoppes across India. The Shoppes are owned, managed and run by team of women which will give them equal opportunity to grow and make a mark in male dominated tyre industry.
The first of such Shoppes has been opened in Bhatinda, north India followed by introduction of 10 Shoppes in the next few months across India.
The all women CEAT Shoppes include women workforce for all service-related assistance to customers. This also includes manual jobs like wheel changing, balancing and operating various machinery to service a vehicle.
“The initiative will not only provide financial stability to the women but will inspire many others to join this industry as we plan to expand our footprints across India with many more such outlets in the months to come,” said Amit Tolani, Chief Marketing Officer of CEAT.
There are more than 300 CEAT Shoppes in India.