Pepperfry, the leading ecommerce furniture and home goods company, announced the launch of its New Studio in Bhubaneswar, Odisha.
The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 90+ cities with 180+ studios in the country.
The new studio launched in partnership with Spring Leaf Ventures, is situated at a prime location at Amrit Nagar, Khandagiri, in Bhubaneswar, spanning across a carpet area of 1804 sq.ft.
It offers customers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get specialized design advice from the company’s interior design consultants.
The studio at Bhubaneswar aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in Odisha.
Launched in 2017, Pepperfry franchise business model offers order fulfillment and after sales service by Pepperfry, support on studio design, launch & set up, operational guidance, marketing, and promotions.
Pepperfry partners with local entrepreneurs who are aware of the hyper local demand cycles and trends. Pepperfry launches about 8-9 franchisees every month.
Pepperfry Accelerator Program was crafted in the year 2021 to expand Pepperfry’s offline footprint. The big differentiator of this program is the Capex required by franchise partners which starts with Rs 15 lakhs.
This model is based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association.