Godrej Appliances targets double-digit growth this festive season


Godrej Appliances, one of India’s leading manufacturers of Consumer Appliances, is targeting double-digit growth this festive season with a slew of new products and attractive schemes.

With second wave at an end, consumers are looking forward to some celebrations finally, albeit with caution. Appliances are a part and parcel of festive celebrations at home and the season is expected to augur positive purchase sentiments.

“Festive season usually contributes 30% of annual sales for us. We are seeing encouraging signs of demand revival and are targeting a double-digit growth rate of 20% plus during this festive season,” said Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances.

“We believe this season, consumers will celebrate ‘Dil Se Diwali’ with our slew of exciting offers and new introductions.”

The company has launched a range of aesthetic glass door direct cool refrigerators, double door frost free refrigerators, and top load washing machines. This is in line with the increased traction witnessed in the premium segments since the last few months and follows the company’s foray into the premium category of dishwashers recently.

In keeping with consumers’ need for liquidity, the company has designed lucrative cash backs upto 20% and Multiple EMI schemes (8/0, 10/2, 12/4 standard EMI schemes, 1 EMI off on 20/5 scheme and 24/4 fixed EMI schemes starting at just Rs. 900).

Extended warranty is also available in specific categories and segments to ensure that the customer is getting maximum value on his festive purchase. The Dil Se Diwali festive promotion offers will be available till November 15 across stores. Customers can also avail offers on the company’s e-store at www.shop.godrejappliances.com.