Odisha will be one of Olam Agri’s key markets as it expands into the basmati rice retail segment by introducing its longstanding Heaven’s Harvest and True Earth brands in consumer-friendly packaging.
Olam Agri’s entrance into the retail market builds on the presence that it has long established in Odisha. Since mid-2022, the company has been supplying its basmati rice to the F&B industry across key cities, including Balasore, Bhubaneshwar, Berhampur, Cuttack etc. Its flagship Heaven’s Harvest Biryani & Dum Biryani are familiar brands in many renowned hotels, including Vivanta by Taj, Pushpak, Holiday Resort, The Chariot Resort etc.
With its new consumer packaging, Heaven’s Harvest will be sold in 10 kg, 25 kg & 30 kg packs, and True Earth in 1kg & 5 kg in traditional markets across Odisha.
Nitin Gupta, Vice President (Rice & Grains), Olam Agri India, said, “Odisha’s love for rice in general and basmati rice, in particular, is legendary, and we have some of the finest food experts and dishes available in the state. We endeavour to join hands with you and further enhance the culinary experiences of the food connoisseurs in the region by providing the finest quality products that complement their efforts.”
Olam Agri is the world’s second-largest rice trader, with a presence across more than 30 countries. It is committed to defining solutions to produce rice in a way that meets the nutritional needs of consumers across regions.