Pepperfry, the leading ecommerce furniture and home goods company, launched its first studio in Cuttack, Odisha. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India.
The new studio launched in partnership with KiTchen City, is situated at a prime location at Pahala Phulnakhara, Near Havells Showroom & Big Cup Cafe, Nakhara, Cuttack, spanning across a carpet area of 712 sq. ft.
It offers customers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get specialized design advice from the company’s interior design consultants. The studio at Cuttack, aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in Odisha.
“Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large part of our Pepperfry customer interactions leverage AR and virtual product interactions,” said Amruta Gupta, Business Head – Franchising and Alliances, Pepperfry.
Launched in 2017, Pepperfry franchise business model offers order fulfillment and after sales service by Pepperfry, support on studio design, launch & set up, operational guidance, marketing, and promotions.
Pepperfry partners with local entrepreneurs who are aware of the hyperlocal demand cycles and trends. Pepperfry launches about 8-9 franchisees every month.