Reliance has unveiled its premium retail destination, Jio World Drive (JWD), in Mumbai’s commercial epicenter, Bandra Kurla Complex.
Spanning across an area of 17.5 acres at Maker Maxity, Jio World Drive is Mumbai’s newest, vibrant urban hangout.
The precinct is home to 72 prominent International and Indian brands, 27 culinary outlets with cuisines from across the globe, Mumbai’s first rooftop Jio Drive-In Theatre, an open-air weekend community market, pet-friendly services, a dedicated pop-up experience and other bespoke services.
It will house Reliance’s new food and grocery concept store FreshPik for the discerning and upwardly mobile, uber urban customer. It also launches India’s first flagship and anchor store of the global home-decor behemoth- West Elm and a global-first concept store of Hamleys’ called Hamleys’ Play.
On a roll of firsts, Jio World Drive holds the title of hosting Mumbai’s first ever rooftop Jio Drive-In Theatre. Operated by PVR, with a capacity for 290 cars, it pays homage to Mumbai’s first drive-in cinema in this precise location. The precinct also introduces PVR’s flagship cinema concept of Maison PVR for the first time in India. The new concept launches with 6 state-of-the-art multiplex theatres, preview theatre and separate entrance for VIP guests.
“With the opening of Jio World Drive, Bandra Kurla Complex is poised to be the new social centre of gravity in Mumbai. The precinct will set new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of Mumbai,” said Darshan Mehta, CEO, Reliance Brands Limited.
The precinct will launch first- to- market F&B experiences and unique dining concepts such as ‘Nine Dine’- a multi- cuisine café-court, a new age dining experience where expert attendants serve the food directly at the table from your choice of restaurant. Apart from this, the guests will also have option to choose from new- age restaurants and outlets providing artisanal, gourmet delicacies to hearty, earthy, soul foods.
Dedicated to creating moments of delight, the precinct also hosts The Green Co-Op, a cheery, pet-friendly, open-air, pop-up weekend marketplace that refreshes its vendors weekly. It offers artisanal delights from indigenous brands, pop-up menus from inventive home-chefs and treasure troves of wholesome, homegrown produce. Buzzing with an eclectic selection of workshops, live music and tasting menus, the open marketplace has already become one of the ‘must visit’ weekend hangouts since early 2021.
The precinct offers the most diverse collection of Indian and international public art in a commercial space in India. The contemporary art installations, created by renowned artists, bind the customers in a visual framework of creativity and artistic expressions that highlight the spirit of Mumbai and its many quirks and characteristics.