Senco Gold & Diamonds forays into Phygital Gold business


Senco Gold & Diamonds, one of India’s largest jewellery retail chains announced their foray into the Phygital Gold business with the launch of its own online gold transaction platform named DG Gold (

Consumers with a valid PAN Card/Form 61 and a bank account in their name are eligible for DG Gold transaction.

They can start their online gold savings journey with a purchase value of as low as Rs 250.

“The new platform gives our consumers the flexibility to create value and wealth which is secure and simple,” said Suvankar Sen, CEO, Senco Gold and Diamonds.

The DG Gold platform gives consumers the flexibility to convert their online gold purchase into physical gold in the form of jewellery at 116+ retail outlets of Senco Gold & Diamonds across India, at the time of redemption.

Consumers can also sell the gold online on the DG Gold portal/website as per the prevailing rates from anywhere, anytime.

DG Gold provides right pricing with guaranteed purity. Purchased gold will be stored securely with a reputed Custodian with 100% insurance coverage, managed by a recognized Trustee.

Headquartered in Kolkata, Senco Gold & Diamonds has more than 100 stores across India and is the largest jewellery retail chain from Eastern India.

The company has an array of products on offer for every occasion, with more than 10,000 new designs being developed every year.

Everlite and Gossip are two popular subbrands from Senco Gold and Diamonds.