Tata Motors rolls out 10,000th new Safari SUV

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Tata Motors, India’s leading automotive brand, today rolled out the 10,000th unit of the all new Safari from its manufacturing facility in Pune.

Despite all restrictions, after the 100th rollout in February 2021, the last 9,900 units of the new Safari were rolled out in less than four months.

Appreciated by customers for its dynamic design, comfortable 3rd row seat, premium interiors, spirited driving experience and safety features, the new Safari is one of the top-selling 6/7-seater high SUV with a current market share of 25.2% in its category, Tata Motors said in a statement.

Furthermore, together with its stablemate (Safari + Harrier), Tata Motors currently commands a 41.2% in the High SUV segment (as of Q1 FY22).

“The Safari in its new avatar takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover’s renowned D8 platform – the gold standard among SUVs worldwide,” said Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors.